Senior Lead Field Marketing Manager

Role Overview

The Senior Lead Field Marketing Manager serves as a strategic partner to Enterprise Sales, responsible for developing and executing integrated field marketing plans that accelerate pipeline growth, strengthen customer relationships, and drive revenue outcomes.

What You Will Do

The role leads Account-Based Marketing (ABM) initiatives, customer and prospect events, sales activations, and targeted demand generation strategies designed to engage priority accounts throughout the buyer journey.

Why It Might Be a Fit

This position plays a critical role in aligning marketing investments with business priorities and ensuring field activities contribute directly to pipeline creation, pipeline acceleration, opportunity progression, customer expansion, and revenue growth.

Requirements

• 8+ years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or related disciplines.
• Proven success partnering with enterprise sales organizations to drive pipeline creation, pipeline acceleration, pipeline growth, and revenue outcomes.
• Experience developing and executing ABM strategies and account engagement programs.
• Strong background managing customer events, executive engagement programs, hospitality experiences, conferences, and field marketing initiatives.
• Demonstrated ability to lead cross-functional projects and influence stakeholders across multiple levels of the organization.
• Strong analytical skills with experience measuring marketing effectiveness, campaign performance, pipeline contribution, pipeline acceleration, and ROI.
• Experience managing significant marketing budgets and multiple vendor relationships.
• Excellent communication and presentation skills with the ability to engage front-line sellers, sales leadership, and executive audiences.
• Experience with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo (or similar technologies).

Benefits

• Comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.
• Bonus structure (short-term incentives, long-term incentives and/or sales compensation)