Brand Manager

Role Overview

The Brand Manager is responsible for developing and executing marketing strategies and brand plans across an assigned portfolio of brands in Australia and New Zealand. The role translates overall business and brand strategies into effective local marketing plans, driving brand growth, market positioning, consumer engagement, and commercial performance across retail and digital channels.

What You Will Do

Key responsibilities include developing and managing annual and quarterly marketing plans, leading the planning and delivery of integrated marketing campaigns, and overseeing retail and trade marketing initiatives to strengthen brand visibility and drive consumer engagement.

Why It Might Be a Fit

The ideal candidate will have a minimum 3–5 years’ experience in Brand Management, Marketing, or Trade Marketing, preferably within the beauty, fragrance, FMCG, or premium retail industry, and a good understanding of the Australian and New Zealand retail landscape, consumer behavior, and market dynamics.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related discipline
• Minimum 3–5 years’ experience in Brand Management, Marketing, or Trade Marketing
• Demonstrated experience in developing and managing marketing plans, budgets, and integrated marketing campaigns
• Experience managing brand partner relationships and working with cross-functional stakeholders
• Good understanding of the Australian and New Zealand retail landscape, consumer behavior, and market dynamics
• Exposure to digital marketing, e-commerce, CRM, and consumer engagement initiatives