Growth Marketing Manager

Role Overview

Luxury Escapes is a travel business with a focus on international growth, seeking a Growth Marketing Manager to lead lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives, and experiments.

What You Will Do

Own the international member journey from sign-up to first booking, lead lifecycle marketing and CRM, manage and develop the Marketing Coordinator, plan and run campaigns, build journeys to encourage repeat bookings and loyalty, and represent international member needs to Commercial.

Why It Might Be a Fit

You’ll be an experienced growth, lifecycle, or CRM marketer with a strong track record of improving conversion or repeat purchase, combining hands-on campaign delivery with sharp commercial judgement, using data and experimentation to grow customer value across international markets.

Requirements

• Proven experience in growth, lifecycle, or CRM marketing, ideally in travel, e-commerce, or a marketplace.
• Hands-on experience with a CRM platform such as Braze, including journey design, segmentation, and A/B or holdout testing.
• Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision.
• Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption.
• Excellent communication, influencing, and stakeholder management skills across functions and time zones.
• Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls.
• A roll-your-sleeves-up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.

Benefits

• First-class health and well-being program
• Fun and flexible working environment
• Great end of trip facilities
• Generous staff, friends, and family travel discounts
• Birthday leave
• Employee Assistance Program