Assistant CRM Manager

Role Overview

The incumbent will be responsible for CRM activities for Singapore and provide support for the emerging markets (Vietnam, Indonesia and Philippines). This includes analyzing, monitoring, implementing, and reporting on Dior’s Customer Relationship Management programs and initiatives while continually striving to increase the efficiency of these programs to improve results.

What You Will Do

Track and report CRM KPIs monthly, analyze data to develop new tactical mechanisms, work with BCs and Intern to ensure proper update of client information, implement SMS, EDM, Mailers & Clienteling campaigns, create offers and compelling experience for high value customers, and manage CRM expenses within allocated budget.

Why It Might Be a Fit

Strong stakeholder management and communication skills, ability to work with different internal/external stakeholders, hands-on experience managing CRM databases, customer segmentation, and executing multi-channel client communication campaigns.

Requirements

• Bachelor’s degree in business, Marketing or related field
• At least 4-5 years of experience in CRM or loyalty marketing, preferably within the retail, luxury, or beauty industry
• Strong PC skills in MS Office applications and exposure to CRM software and tools
• Strong stakeholder management and communication skills, ability to work with different internal/external stakeholders
• Hands-on experience managing CRM databases, customer segmentation, and executing multi-channel client communication campaigns
• Client focus, analytical ability, problem solving, planning and organizing skills
• Proficiency in English and Mandarin is required for regional communication, while proficiency in Vietnamese and/or Bahasa Indonesia would be an advantage for supporting operations across Southeast Asia.

Tagged as: Data Analysis