Growth Marketing Manager, Lifecycle

Role Overview

The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces. We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment.

What You Will Do

In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences. You will own the lifecycle marketing strategy for your audience, build and manage an experimentation program, and drive creative strategy.

Why It Might Be a Fit

You will have the opportunity to work with a talented team, drive measurable impact, and apply behavioral science frameworks to inform message sequencing, timing, and incentive design. You will also have the flexibility to work in-office on a hybrid schedule and have access to a range of benefits, including extended health and dental coverage options and a Lyft funded Health Care Savings Account.

Requirements

• 6+ years in growth marketing
• Strong SQL skills
• System for experiment prioritization
• Experience using monetary incentives to drive behavior change and impact
• Hands-on with AI tools
• Experience building complex automated marketing journeys

Benefits

• Extended health and dental coverage options
• Life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan with company match
• Flexible paid time off policy
• 18 weeks of paid time off for new parents
• Subsidized commuter benefits and Lyft ride credits