At Lyft, we are looking for a Senior Manager of Demand Generation to execute and evolve the demand engine that drives B2B growth. The role involves owning a scalable full-funnel demand generation strategy, leading a small team, and working closely with Sales, Product, Analytics, and Marketing Operations.
Requirements
- 7+ years of B2B marketing experience with at least 2 years leading or closely coordinating a demand generation function
- Demonstrated track record of executing demand gen programs that produced measurable pipeline and revenue impact
- Experience marketing to enterprise and/or mid-market accounts, with solid familiarity with enterprise sales cycles
- Deep fluency in ABM strategy and execution (platforms like Demandbase, 6sense, or Rollworks)
- Hands-on experience with marketing automation platforms (HubSpot)
- Strong command of marketing analytics — attribution, pipeline reporting, CAC, LTV, and funnel metrics
- Proven ability to partner closely with Sales, BDR, and Revenue Operations teams
- Some experience managing direct reports or leading cross-functional project teams; strong coaching instincts
Benefits
- Extended health and dental coverage options, along with life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- Access to a Lyft funded Health Care Savings Account
- RRSP plan with company match to help save for your future
- Flexible paid time off policy
- 18 weeks of paid time off for new parents
- Subsidized commuter benefits and Lyft ride credits
To apply for this job please visit app.careerpuck.com.
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