Engagement Marketing Lead

Role Overview

The Engagement Marketing Lead will play a key role in scaling member registration and engagement across Lyra Health’s full book of business. The role requires a builder and systems thinker who can translate what works with individual customers into repeatable marketing programming and processes that reach many customers efficiently.

What You Will Do

The responsibilities of the role include building and maintaining scaled marketing operating models, developing member engagement playbooks, driving registration and utilization at scale, standardizing assets and toolkits, and measurement and continuous improvement.

Why It Might Be a Fit

The ideal candidate is a marketer who wants their impact to be felt across hundreds of customers rather than a handful, and has experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts.

Requirements

• 5+ years in marketing, including experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts
• B2B2C or consumer health experience a plus
• Systems and Process Thinking
• Data-Driven
• Cross-Functional Collaboration
• Project Management
• Technical Tools: Familiarity with Salesforce, Gainsight, Highspot, and/or Jira required