Role Overview
The Lifecycle Marketing Lead will design and execute communication strategies to guide individuals from their first touch at registration to encouraging their active, long-term care retention. This role will champion the member lifecycle experience and work closely with cross-functional teams to align member experience and brand voice.
What You Will Do
Responsibilities include journey design and execution, onboarding and retention programs, cross-functional collaboration, campaign optimization, audience personalization, and performance reporting.
Why It Might Be a Fit
The ideal candidate will be an empathetic, strategy-driven professional with 4+ years of experience leading lifecycle marketing, customer retention, or brand engagement campaigns. They will have a strong understanding of consumer behavior, user psychology, and the ability to motivate audiences to take action through timely communication.
Requirements
- 4+ years of experience leading lifecycle marketing, customer retention, or brand engagement campaigns
- Proven track record of managing multi-channel communication programs (email, push, or SMS)
- Superb communication skills with a proven ability to address sensitive, high-stakes topics
- Strong understanding of consumer behavior, user psychology, and how to motivate audiences to take action
- Highly organized with a history of cross-functionally coordinating complex marketing campaigns
Benefits
- Comprehensive healthcare coverage
- Access to Lyra for Lyrians; coaching and therapy services
- Equity in the company through discretionary restricted stock units
- Competitive time off with pay policies
- Paid Parental Bonding Leave
- 401K with up to 3% matching
- Employee Well-Being Program
- Monthly tech stipend
To apply for this job please visit jobs.lever.co.
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