Role Overview
The Digital Acquisition & Traffic Manager will pilot digital acquisition strategy, optimize customer journeys, and deploy paid acquisition campaigns to generate qualified leads and improve digital visibility.
What You Will Do
Daily tasks include monitoring performance, analyzing results, and contributing to continuous improvement of acquisition devices.
Why It Might Be a Fit
The ideal candidate will have a Bac+5 in digital marketing, experience in digital acquisition, and mastery of acquisition platforms such as Google Ads, Microsoft Ads, and Meta Ads.
Requirements
- Holder of a Bac+5 in digital marketing, business school or equivalent
- Experienced in successful digital acquisition, lead generation or web traffic BTOB / BTOC
- Master the acquisition platforms: Google Ads, Microsoft Ads, and Meta Ads
- Familiar with analysis and monitoring tools such as GA4, Search Console, and Semrush
- Solid knowledge in SEO and GEO
Benefits
- Permanent contract
- Daily allowance
- Participation and interest premium
- Annual bonus
- PEE
- Panier repas
- CSE
- RTT
- Personalized integration
- Actions in favor of work-life balance (telecommuting up to 2 days a week, concierge, restaurant, sports association, crèche, carpooling, shuttle service)
- Career opportunities (33% internal mobility in 2025)
- Certified Top Employer 2026 for the 15th consecutive year
To apply for this job please visit lyreco.wd3.myworkdayjobs.com.
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