Senior CRM Manager

Role Overview

Join our expanding Product Growth team as a Senior CRM Manager, driving conversion growth and creating financial inclusion for Africa’s traditionally excluded. You’ll own two core growth pods in your first year and have a defined path to pod leadership.

What You Will Do

You’ll build and run multi-channel campaigns in CleverTap, track funnel performance, run structured experiments, and turn what works into documented playbooks. You’ll also influence key metrics such as reactivation rate, upgrade conversion %, and campaign ROI.

Why It Might Be a Fit

This role requires judgment as much as skill, genuine appetite for pod leadership, and hands-on fluency in CRM platforms. You’ll work across two pods and land in a third decision point by mid-year, with a strong presence to build trust quickly with senior leads.

Requirements

• 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce
• Judgment as much as skill
• Genuine appetite for pod leadership
• Hands-on fluency in CRM platforms like CleverTap, Braze, or similar

Benefits

• Fully remote role within UTC -1 to UTC +3 time zones
• Work with diverse teams across UK, Europe, and Africa
• Professional development programmes and coaching partnerships
• Family-friendly policies and flexible working arrangements
• Well-being support and career growth opportunities