Role Overview
The Head of Marketing will own marketing activity across both sides of DNUK’s business: growing and engaging the doctor (HCP) member community, and driving commercial value through pharmaceutical client and partnership marketing.
What You Will Do
Develop and execute campaigns that grow registered HCP membership and deepen engagement, community participation and trust among members. Drive commercial value from pharmaceutical clients and emerging partnership revenue streams through targeted marketing and account-based marketing (ABM) approaches.
Why It Might Be a Fit
The ideal candidate will have a proven track record of developing and executing successful digital marketing strategies that drive measurable business outcomes, and experience across both member/audience growth marketing and B2B/commercial marketing.
Requirements
- 7+ years of marketing experience, including at least 2 years in a leadership role, with proven people management experience.
- Proven track record of developing and executing successful digital marketing strategies that drive measurable business outcomes.
- Experience across both member/audience growth marketing and B2B/commercial marketing, ideally including account-based marketing (ABM).
- Experience managing substantial marketing budgets with clear accountability.
- Strong analytical skills, with experience interpreting complex data sets and translating insights into actionable strategies.
- Degree in Marketing, Business or a related field (desirable: MBA, relevant postgraduate qualification, or professional digital marketing certification).
Benefits
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Group Life Cover 4x salary
- Pension 4%/4% employee/employer contributions
- Vitality after probation
- Staff discount scheme
- Discounted gym membership
To apply for this job please visit jobs.smartrecruiters.com.
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