Senior Marketing Manager, Digital Outreach Strategy & Growth

Role Overview

The Senior Manager, Digital Outreach Strategy & Growth will build and own a full digital outreach path for each subsidiary, identifying decision makers and growing contact lists. They will run multi-channel outbound sequences and coordinate efforts with email deliverability specialists. The role requires systematizing a cross-subsidiary strategy, using AI-assisted research and personalization, and reporting on placement, reply, and positive-reply rates.

What You Will Do

The Senior Manager will build account and contact intelligence, generate personalization at scale, test and refine messaging, and maintain M3 human review and brand standards. They will partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and feedback on message performance.

Why It Might Be a Fit

The ideal candidate will have 7+ years in B2B digital outreach, demand generation, or sales development, with at least 3 years owning persona marketing for outbound commercial revenue generation. They will have experience with sequencing platforms, LinkedIn Sales Navigator, contact enrichment and verification tools, and CRM integration.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience
• Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred
• 7+ years in B2B digital outreach, demand generation, or sales development, with at least 3 years owning persona marketing for outbound commercial revenue generation
• Demonstrated success reaching senior decision makers in healthcare, health systems, experience selling recruitment, staffing, or physician placement services strongly preferred
• Hands-on experience with sequencing platforms (e.g., Outreach, Apollo, HubSpot Sequences), LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration
• Experience supporting or consulting for multiple business units, clients or brands with distinct customers
• Working knowledge of email authentication (SPF, DKIM, DMARC, BIMI), domain and IP warming, reputation monitoring, and inbox placement testing, and of how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail
• Ability to identify and verify the true buyer within a target organization (budget owner, decision maker, and influencers), distinguish them from adjacent or easier-to-reach contacts, and hold a disciplined outreach cadence toward that person without defaulting to volume
• Understanding of how health systems, medical groups, and staffing firms recruit physicians, and who own those decisions
• Strong writing skills: short, specific with the ability to adapt voice by persona and by subsidiary brand
• Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service as they apply to outbound outreach
• Ability to use AI tools for research, personalization, and testing, with judgment about accuracy, brand, and disclosure
• Ability to manage several concurrent programs independently, prioritize across businesses, and report clearly to sales and marketing leaders
• Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards

Benefits

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day