Demand Generation Manager II

Role Overview

The Demand Generation Manager is responsible for planning, building, and executing demand generation programs for the Mac Insider account segment. The role owns the top and middle of the funnel — demand creation through lead qualification — and delivers qualified, prioritized opportunities to the Associate Account Managers within the Inside Sales team, who own closing.

What You Will Do

Responsibilities include program and campaign design, offer and promotion design, email sequence development, and funnel analysis, executed primarily through CRM, AI, and outbound calling campaigns.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in B2B demand generation, growth marketing, or lifecycle/revenue marketing, with a background in distribution, merchant/wholesale, industrial, or high-SKU catalog B2B preferred.

Requirements

• B.A. or B.S. in Business, Marketing, Economics, or similar field of study
• 5+ years of experience in B2B demand generation, growth marketing, or lifecycle/revenue marketing
• Background in distribution, merchant/wholesale, industrial, or high-SKU catalog B2B preferred
• Demonstrated experience generating qualified pipeline against a large, fragmented account base
• Hands-on proficiency with HubSpot (Marketing Hub and/or Sales sequences), including segmentation, automation, lifecycle management, and reporting
• Experience designing and executing outbound and lifecycle email cadences, with a working knowledge of email deliverability
• Experience designing promotional offers as a demand lever, with the ability to measure incremental impact
• Strong analytical skills, including the ability to pull and work with data from CRM and ERP systems, build segments and cohorts, and connect activity to revenue outcomes
• Ability to work independently, prioritize, and manage multiple concurrent programs
• Strong collaboration skills and experience partnering with a sales team
• Ability to multitask and prioritize workload
• Must have intermediate Microsoft Office (Word, Excel, Outlook) skills
• Must be able to efficiently use a Windows-based computer
• Ability to prioritize and complete assignments accurately and in a timely manner
• Able to effectively handle multiple priorities with a strong attention to detail in a fast-paced environment
• Strong interpersonal, organizational, oral and written communications skills
• Must be able to read and communicate in English, for safe and effective performance of the job and business operations
• Must be able to work alone, and with a team
• Must be able to pass a drug screen and criminal background check

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave)
• Paid holidays
• Life insurance
• Disability insurance

Tagged as: Data Analysis, Excel, HubSpot, Lead Scoring