Senior Product Marketing Manager – Platform

Role Overview

As the Senior Product Marketing Manager, Platform, you will shape and drive the go-to-market strategy for Macmillan Learning’s core digital platforms. Reporting to the Director, Product Marketing, Platforms, you will turn complex technical capabilities and market insights into compelling positioning, clear messaging, and high-impact sales enablement tools.

What You Will Do

You’ll develop and execute comprehensive go-to-market strategies for technology platforms, aligning marketing campaigns to achieve adoption and revenue goals. You’ll lead cross-functional launch teams to position new platforms, features, and capabilities, crafting narrative themes that differentiate our solutions in the market.

Why It Might Be a Fit

You’ll serve as the voice of the market, synthesizing customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies.

Requirements

• A college degree or equivalent practical experience.
• Minimum of 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills with the ability to convey complex ideas credibly across all levels of an organization.
• Proven strategic and analytical thinking skills to synthesize customer data, evaluate market trends, and make sound business decisions.
• Comfort navigating ambiguity and managing complexity while driving projects forward independently.
• Strong collaboration skills with a track record of building consensus across cross-functional, distributed teams.

Benefits

• Medical, dental, and vision coverage
• Employee Assistance Program
• 100% employer-paid life and accidental death and dismemberment (AD&D) insurance
• Competitive pay
• Bonus plan
• Employer contributions to your 401(k)
• Education Assistance Program
• Paid time off
• Sick time
• Discretionary days
• Paid holidays