Senior Marketing and Communications Specialist (Digital)

Role Overview

This is a hands-on, senior role with no direct reports. Reporting to the Head of Partnerships and Growth, you will drive MindSpot’s digital growth through targeted marketing campaigns, website and social media management, and strategic communications that increase awareness, registrations and referrals.

What You Will Do

Plan, deliver and optimise digital marketing campaigns to grow registrations and referrals to MindSpot. Manage MindSpot’s website and social media channels, improving reach, engagement, search visibility and conversion.

Why It Might Be a Fit

You are an experienced digital marketing and communications professional who knows how to deliver campaigns that drive registrations, referrals and engagement. You combine strong writing and content skills with a data-driven approach, using performance insights to measure results, inform decisions and continuously improve marketing activity.

Requirements

• Relevant qualifications in marketing, communications, digital media or a related field, or equivalent experience.
• Substantial experience in digital marketing (typically 5+ years), with proven results growing registrations, sign-ups or enquiries through digital channels, and the numbers to show it.
• Hands-on experience with Google Ads, paid social, email marketing, Google Analytics 4 and website content management, including SEO, accessibility and conversion optimisation.
• Clear, warm and accurate writing for different audiences, including consumers, health professionals and government.
• Confident use of data and insight to plan, test, report and recommend where to invest, and to explain results simply.
• Current knowledge of how search and content are changing, including AI-driven search, and practical, responsible use of generative AI tools.
• Sound judgement with sensitive content, privacy and safe messaging, and the ability to manage priorities independently while working well with internal teams, agencies and suppliers.

Benefits

• Salary plus 12% superannuation and salary packaging (including venue hire, meals, entertainment and novated leasing)