Growth Marketing Lead

On Site Full TimeAustin, Texas, United StatesMade In

Role Overview

This role is for an experienced growth marketer who can run the whole board, owning outcomes across paid media, measurement, and CRM. The team works in the office Monday–Thursday, with the option to work remotely on Fridays. The ideal candidate has real depth in Google and Meta, is a skeptic about attribution, and uses AI to do in an hour what used to take a week.

What You Will Do

The growth marketer will own strategy and execution across Search, Shopping, Performance Max, Demand Gen, and YouTube, and across Meta prospecting and retargeting. They will also run the weekly media strategy meeting with a scorecard leadership trusts, and design and read geo holdouts and lift tests.

Why It Might Be a Fit

The right person is a generalist with real depth in Google and Meta, a skeptic about attribution, and someone who already uses AI to do in an hour what used to take a week. They will be comfortable being the most senior channel person in the room and also the one doing the work.

Requirements

  • 5 to 8+ years in performance or growth marketing, mostly at DTC e-commerce brands
  • Director candidates bring experience owning a 7 or 8 figure budget and a P&L-level number
  • Deep, recent, hands-on time in Google Ads and Meta Ads Manager
  • Working fluency in Klaviyo or a similar ESP
  • SMS (Attentive or Postscript) is a plus
  • Measurement literacy beyond last click: attribution windows, view-through, geo holdouts, MMM, and why they disagree
  • Strong analytical skills. Advanced Sheets is required; SQL, BigQuery or a BI tool is a strong plus
  • You use AI tools daily for real work, and you can show something you built or automated
  • You write clearly. Your Slack updates and docs can stand in for a meeting

Benefits

  • Competitive salary
  • 401k
  • Healthcare benefits (including fertility and family-building care, mental health therapy, telemedicine virtual health access along with HSA and FSA plans)
  • Free and discounted cookware
  • A people-centric workplace with flexible time off
  • A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen

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To apply for this job please visit madeincookware.bamboohr.com.

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