Senior Manager, Performance and Growth Marketing

Role Overview

The Senior Manager, Performance and Growth Marketing owns paid acquisition across the company’s owned and operated business, with a focus on driving Hair Color Bar growth and acquisition efficiency. They are accountable for forecasting, budgeting, and financial performance. The role requires a commercially-minded and proactive individual who can anticipate performance problems and arrive with recommendations and plans.

What You Will Do

The Senior Manager will own acquisition forecasting and budget management, manage media budget allocation, and provide direction across paid and non-paid acquisition drivers. They will also lead the agency relationship, challenge agency recommendations, and evaluate emerging platforms and partners to diversify the mix and find incremental growth.

Why It Might Be a Fit

This role requires a strong expertise in paid search and paid social, particularly Google and Meta, with hands-on depth to evaluate what an agency brings. The ideal candidate will have financial and analytical capability, experience managing meaningful annual media budgets, and a working knowledge of marketing analytics, attribution, and measurement.

Requirements

• Bachelor’s degree
• 6+ years in performance marketing, growth marketing, or customer acquisition
• Demonstrated ownership of an acquisition number: a forecast, a budget, and a result you were accountable for
• Experience managing an external performance marketing agency
• Strong expertise in paid search and paid social
• Financial and analytical capability
• Experience managing meaningful annual media budgets
• Working knowledge of marketing analytics, attribution, and measurement

Benefits

• Comprehensive Healthcare
• 100% Company Paid Short and Long Term Disability
• 401k Participation and Equity Grants
• Continuing Education Contributions
• HSA Employer Contributions and FSA Options
• Parental Leave Program
• Commuter Benefits
• Responsible Paid Time Off Program
• Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
• Company sponsored events

Tagged as: Forecasting