Marketing Automation Specialist

Role Overview

The role involves developing and executing high-performing, data-driven campaign strategies using marketing automation platforms, managing email campaigns, customer journeys, and reporting results.

What You Will Do

As an individual contributor, you will oversee campaigns from ideation to creation to analysis and reporting, lead marketing automation tasks, and work with stakeholders across the globe.

Why It Might Be a Fit

The ideal candidate should have experience in leading teams of automation specialists and working with cross-functional team members to execute strategies that achieve high reach, visibility, conversion, and engagement.

Requirements

• Graduate/postgraduate with 4-5+ years of work experience within the Marketing domain
• Minimum 3 years of experience with Marketing automation systems
• Strong familiarity with B2B marketing operations
• Extensive knowledge of the Salesforce Ecosystem and primarily SFMC – Email Studio, Journey Builder, Reports, Automation Studio
• Experience in developing and executing marketing campaigns
• Ability to understand business problems and resolve through the prioritised configuration of the marketing automation platform
• Demonstrable experience in segmenting audiences and optimising campaigns to increase effectiveness
• Proven experience of maintaining a marketing database; performing data governance tasks to ensure a high level of data hygiene
• Understanding of Digital Marketing Ecosystem and Salesforce Ecosystem
• A working knowledge with HTML and strong understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security, deliverability
• Strong analytical skills with the ability to translate insights into actionable workflows
• In-depth understanding of Marketing and campaign management functions and processes
• Experience in process standardization and campaign and marketing tools and systems
• Excellent verbal and written skills, with a precise attention to detail and grammatical accuracy
• Good Stakeholder management skills
• Ability to multi-task projects and meet deadlines consistently
• Self-motivation and a desire for continuous learning and improvement
• Proficiency in the Microsoft Office suite, strong Excel skills
• Marketing Cloud Certifications
• Salesforce integration experience (Desired)
• Relevant industry experience in Logistics is a plus