Demand Generation Manager

Role Overview

The Demand Generation Manager will drive growth strategy and execution within the Simba Data + Analytics business unit, with primary focus on Embedded Analytics and Agentic Intelligence. This role combines strategic marketing planning with hands-on tactical execution to optimize customer acquisition, engagement, and expansion throughout the complete customer lifecycle.

What You Will Do

Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results. Build integrated marketing campaigns across multiple channels that drive sales-qualified pipeline and revenue growth.

Why It Might Be a Fit

The ideal candidate will have experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software, and excellent writing, editing, presentation, and communication skills.

Requirements

• Bachelor’s degree, preferably in Marketing or Business
• Experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software
• Excellent writing, editing, presentation, and communication skills
• Experience using web analytics and BI tools to build and maintain performance reporting
• Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution
• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact
• Full-funnel marketing experience managing customer lifecycle from awareness through expansion
• Excellent project management skills and ability to lead multiple projects in their entirety
• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus
• Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives
• Ability to exhibit strong interpersonal skills and build relationships across the business at all levels

Benefits

• Salary range: 44,000.00 to 55,000.00 GBP Annual
• Bonus eligibility may apply
• Additional benefits not explicitly mentioned in the posting