Demand Generation Manager

Role Overview

The Demand Generation Manager is responsible for planning and executing full-funnel demand generation programs that drive net new pipeline for Lineos. This role spans paid, owned, and earned channels and requires a strong performance marketing mindset paired with hands-on execution skills.

What You Will Do

Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events. Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency.

Why It Might Be a Fit

The ideal candidate has a solid foundation in B2B demand generation, is comfortable working across the core demand gen stack, and can translate campaign performance into actionable insights.

Requirements

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution.
• Working proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce.
• Experience using web analytics tools to monitor and report on campaign performance.
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts.
• Ability to write performance-oriented copy and provide creative direction to design and content teams.
• Strong organizational skills with the ability to manage multiple programs simultaneously.
• Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave)
• Paid holidays
• Flexible work arrangements
• Professional development opportunities