Director, Web Operations

Role Overview

The Director, Web Operations is responsible for leading the strategy, operations, governance, and continuous evolution of insightsoftware’s global web ecosystem. This role oversees the people, processes, platforms, and external partners responsible for delivering scalable, high-performing digital experiences that support pipeline generation, brand awareness, customer engagement, and business growth.

What You Will Do

The Director will lead the strategy, operations, and continuous evolution of insightsoftware’s multi-brand web ecosystem, overseeing UX/UI design, web development, CMS operations, publishing workflows, and website infrastructure. The Director will also establish governance, standards, and scalable processes that ensure consistent, accessible, secure, high-performing digital experiences.

Why It Might Be a Fit

The ideal candidate will have proven experience leading enterprise web operations, web development, or digital experience teams within a complex organization. They will have a strong understanding of modern website ecosystems, CMS platforms, web infrastructure, UX/UI design, technical SEO, CRO, and digital experience best practices.

Requirements

• Proven experience leading enterprise web operations, web development, or digital experience teams within a complex organization.
• Strong understanding of modern website ecosystems, CMS platforms, web infrastructure, UX/UI design, technical SEO, CRO, and digital experience best practices.
• Experience overseeing modern CMS and headless CMS environments such as Storyblok, Contentful, WordPress, or similar platforms.
• Familiarity with modern web frameworks and architectures such as Astro, React, and related technologies, as well as cloud hosting and deployment platforms such as Vercel.
• Strong operational leadership skills with demonstrated success managing multiple concurrent initiatives, stakeholders, and priorities.
• Experience establishing scalable operating models, intake processes, governance frameworks, resource planning, and delivery workflows.
• Experience leading multidisciplinary teams spanning web development, UX/UI design, CMS operations, and web production.
• Strong understanding of UX/UI principles, design systems, accessibility standards, responsive design, and website usability.
• Experience managing external development agencies, vendors, contractors, and distributed technical resources.
• Working knowledge of technical SEO, AEO, website performance optimization, experimentation, and personalization.
• Ability to translate business priorities into actionable technical roadmaps, operational plans, and digital experience improvements.
• Strong analytical and problem-solving skills with the ability to use data to guide prioritization and operational decisions.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Ability to balance strategic planning with operational execution in a fast-paced, evolving environment.
• Experience operating within B2B SaaS, enterprise software, or high-growth technology organizations strongly preferred.
• Familiarity with enterprise marketing technology ecosystems, including Salesforce, Pardot, Google Analytics 4, Google Tag Manager, and attribution/reporting platforms preferred.
• Experience using automation and AI-enabled workflows to improve website operations, publishing efficiency, and scalability preferred.
• 7+ years of experience in website operations, web development, digital platforms, or digital experience functions.
• 5+ years of people leadership and team management experience.
• Demonstrated experience leading enterprise-level or multi-brand website ecosystems.
• Experience overseeing multidisciplinary teams, including web development, UX/UI design, and CMS operations.
• Experience supporting large-scale website migrations, platform consolidations, or digital transformation initiatives.
• Experience building and managing scalable operational processes, governance models, and cross-functional delivery frameworks.
• Experience collaborating with SEO/AEO, CRO, analytics, and paid digital marketing teams.
• Experience managing agency, vendor, and external technical partner relationships.
• Bachelor’s degree in Digital Marketing, Information Systems, Web Technologies, Business, or a related field preferred.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Wellness programs
• Professional development opportunities
• Flexible work arrangements
• Commuter benefits
• Employee discounts
• Stock options
• Bonus/commission
• Paid holidays
• Life insurance
• Disability insurance
• 401(k) or equivalent
• Equity/stock options
• Flexible work arrangements
• Commuter benefits
• Employee discounts
• Professional development opportunities
• Wellness programs
• Paid time off
• Health insurance
• Retirement plan
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k) or equivalent
• Bonus/commission
• Paid holidays
• Equity/stock options

Tagged as: Google Analytics, Pardot, Salesforce