Manager – Marketing Analytics

Role Overview

As the Manager for Marketing Analytics, you will play a pivotal role in bridging data insights and marketing strategy. Your primary focus will be owning the analysis of user funnels, tracking traffic, measuring campaign performance, and building insightful dashboards to optimize our marketing spend across various channels.

What You Will Do

Track, analyze, and report on the performance of various marketing channels, drive data-backed recommendations to optimize marketing budget allocation, lower CAC, and maximize ROI.

Why It Might Be a Fit

You will have the opportunity to collaborate on advanced initiatives like Marketing Mix Modeling (MMM) and Causal Inference projects to help evaluate the long-term impact and incrementality of our marketing efforts.

Requirements

• Track, analyze, and report on the performance of various marketing channels
• Drive data-backed recommendations to optimize marketing budget allocation, lower CAC, and maximize ROI
• Build data-driven user personas and behavioral segments to power high-impact, targeted CRM campaigns and personalized marketing initiatives

Tagged as: Data Analysis