Senior Marketing Analytics

Role Overview

The incumbent will be responsible for driving growth through CRM-led initiatives, managing customer experience across lifecycle stages, and maximizing customer lifetime value.

What You Will Do

Conceptualize, design, and execute marketing campaigns, utilize data analysis to gain deep insights into customer behavior, and create and manage customer segmentation and targeting strategies.

Why It Might Be a Fit

The role requires a customer-centric mindset, analytical skills, and strong project management and stakeholder coordination skills.

Requirements

• MBA from a reputed institute
• 1-3 years of hands-on experience in marketing within app-first, consumer-facing digital platforms
• Hands-on experience with web analytics tools (Adobe Analytics / Google Analytics) and CRM platforms (MoEngage, Clevertap, WebEngage, etc.)