Marketing Specialist (Field Marketing)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency that builds decentralised technology-led agency teams. The Marketing Specialist will design and execute localised field marketing strategies and events to engage potential clients and partners, drive demand, and generate leads.

Requirements

• BA/BS degree or equivalent experience
• 3+ years of experience in field marketing and partner marketing, ideally in B2B technology or fintech in SEA
• Proven success in driving demand, pipeline growth, and impactful marketing programs
• Strong strategic thinking with the ability to adapt campaigns to regional and account-level needs
• Hands-on and proactive, able to manage end-to-end campaigns while anticipating challenges before they happen
• Skilled in event planning, field marketing campaigns, partner programs, and lead generation initiatives
• Data-driven and analytical, able to track campaign performance and use insights to improve results
• Exceptional verbal and written English communication and presentation skills