Malay Content Marketing (Senior Executive)

Role Overview

The Senior Executive, Malay Content Marketing will be responsible for planning and executing content marketing campaigns for iQIYI Malaysia’s local content and platform initiatives. The role involves managing social media platforms, developing creative campaign ideas, coordinating stakeholders, and driving audience engagement and content viewership.

What You Will Do

Key responsibilities include managing social media platforms, developing and managing social media content calendars, identifying social media trends, managing community engagement, collaborating with internal teams and external partners, and monitoring in-app promotional performance.

Why It Might Be a Fit

The ideal candidate will have 2–4 years of marketing experience, preferably in media, entertainment, OTT or digital, and good knowledge of social media, content marketing, campaign execution, and copywriting. Proficiency in Bahasa Malaysia and English, with a good understanding of Malay drama audiences, is also required.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field
• 2–4 years of marketing experience, preferably in media, entertainment, OTT or digital
• Good knowledge of social media, content marketing, campaign execution, and copywriting
• Proficient in Bahasa Malaysia and English, with a good understanding of Malay drama audiences