Brand Manager (m/w/d) Product Innovation

Role Overview

The Brand Manager will develop and implement new product concepts to win additional target groups and open up new market segments. They will steer the entire innovation process from idea to market launch, and analyze market and consumer trends. The Brand Manager will also further develop existing brands through innovative product ideas and future-oriented positioning concepts.

What You Will Do

Develop and implement new product concepts, steer the innovation process, analyze market and consumer trends, further develop existing brands, and create well-founded business cases.

Why It Might Be a Fit

The ideal candidate will have several years of experience in Brand Management or Product Marketing, with a strong background in FMCG and a proven track record of developing and introducing innovative products.

Requirements

• Completed studies in Business Administration, Marketing, or a comparable qualification
• Several years of professional experience in Brand Management or Product Marketing within the FMCG industry
• Demonstrable experience in developing and successfully introducing genuine product innovations
• Funded knowledge in strategic brand management and the use of various marketing and communication instruments
• Analytical and entrepreneurial thinking, as well as experience in evaluating economic potential
• Creativity, innovation enthusiasm, and the ability to independently and pragmatically drive new ideas forward
• Communication strength, self-initiative, and joy in cross-departmental collaboration

Benefits

• Flexible work
• 30 days of vacation for a balanced work-life balance
• Monthly benefit contribution
• Attractive leasing offers
• Employee discounts
• Company pension scheme
• Free consultation services around health, family, and personal challenges
• Freshly prepared meals in the company restaurant
• Free drinks
• Regular after-work events
• Various training opportunities
• Digital learning offers
• Paid leave for volunteer work