Media Marketing Manager

Role Overview

Develop and implement media and communication strategies across digital and classical channels, analyzing target groups, reach, market potential, and media environments to optimize the media mix.

What You Will Do

Responsibility for media budget planning, steering, briefing, and quality management of external media and marketing agencies, definition, analysis, and monitoring of relevant KPIs, media metrics, and campaign performance.

Why It Might Be a Fit

Ability to present complex data in a clear and concise manner and translate it into concrete marketing strategies, with performance-based remuneration and occupational pension and capital-forming benefits.

Requirements

• Master’s degree in marketing, media, economics, or comparable qualification
• Several years of experience in media planning, media controlling, marketing analytics, or campaign management
• Profund knowledge in reach analysis, target group models, KPI control, and success measurement of marketing measures
• Analytical skills and high numerical affinity
• Experience in collaboration with agencies and internal stakeholders
• Secure handling of Excel and ideally experience with BI tools, market research data, media tools, and AI applications

Benefits

• Performance-based remuneration
• Occupational pension and capital-forming benefits
• 30 days of vacation
• Flexible working hours
• 2 days of home office after the probationary period
• Modern working environment in an attractive location with a restaurant and terrace
• Extensive training and health programs
• Parking spaces in the underground garage and job ticket