Vertical Marketing Manager

Role Overview

The Vertical Marketing Manager will apply TI’s new digital naming structure across the product portfolio and marketing assets, and support the transition of customer-facing channels to the brand. They will develop the structure of the TI website, webpages, and landing pages with intuitive navigation, relevant content, and a consistent customer experience.

What You Will Do

The Vertical Marketing Manager will create customer-focused messaging and content, plan and deliver integrated digital campaigns, develop high-impact reference stories, and promote them across multiple channels. They will also prepare trade fairs, conferences, and customer events, and collaborate with internal and external partners to deliver high-quality assets on time.

Why It Might Be a Fit

The ideal candidate will have a strong storytelling skill, the ability to translate complex technical topics into clear customer benefits and compelling content, and solid project and stakeholder management skills. They will also have experience in B2B, digital, or portfolio marketing, and hands-on experience in website and content management, integrated campaigns, social media, webinars, events, and performance measurement.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, Digital Media or a related field
• Experience in B2B, digital or portfolio marketing, ideally in an industrial, technology, energy or engineering environment
• Hands-on experience in website and content management, integrated campaigns, social media, webinars, events, and performance measurement
• Strong storytelling skills and the ability to translate complex technical topics into clear customer benefits and compelling content
• Solid project and stakeholder management skills, including in an international matrix organization with many contributors and competing priorities
• Excellent written and spoken English; additional languages are an advantage