Customer Lifecycle Manager

Role Overview

As the Customer Lifecycle Manager, you will lead the execution of triggered campaigns and oversee the technical transition of capabilities from an external agency partner into an empowered internal team. You will partner closely with the Customer Engagement team to turn journey blueprints into automated campaigns across web, app, email, and push.

What You Will Do

Design, test, and refine end-to-end lifecycle journeys, including onboarding, activation, retention, habit creation, and win-back, to maximize Customer Lifetime Value (CLTV). Ensure seamless continuity between onsite personalisation and offsite automated messaging. Act as the internal technical lead and platform expert for Bloomreach across all automated lifecycle channels.

Why It Might Be a Fit

If you are passionate about CRM automation, driving change, and turning insight into growth, this is an opportunity to make a significant impact. You will have the autonomy to refine existing processes, test new ideas, and elevate how we connect with our customers.

Requirements

• Proven experience in lifecycle marketing, CRM, or marketing automation within e-commerce or digital retail.
• Strong hands-on technical expertise with enterprise campaign automation platforms (specifically Bloomreach, or equivalent such as Braze or Salesforce Marketing Cloud).
• Extensive experience designing automated journeys and triggered flows (e.g., abandoned basket/cart communications).
• Line management experience with a strong commitment to coaching, upskilling, and developing internal teams.
• Strong analytical skills with the ability to interpret lifecycle metrics, conduct A/B testing, and demonstrate a clear impact on Customer Lifetime Value (CLTV).
• High attention to detail, strong organisational skills, and a practical approach to campaign execution and QA.

Benefits

• Competitive Salary
• 2 days paid volunteering to support a cause you care about
• Career Growth: Opportunity to grow
• Staff Discounts: Stay stylish with our exclusive discounts.
• Company Pension: Secure your financial future.
• Generous Holiday Allowance: Enjoy 5 weeks of well-deserved breaks. You even have the option to buy an extra week
• Birthday Delight: Take your special day off to celebrate YOU
• Free Parking
• Health & Wellbeing programme; we’ll look after you