Director of Growth

Role Overview

The Director of Growth owns the entire direct-to-consumer revenue engine: paid acquisition, email and SMS, conversion, and the numbers that tie them together. This is a small-company director role, which means you set the strategy and are also hands-on in the accounts.

What You Will Do

Own the growth strategy, build and run the full-funnel growth plan, own contribution margin, DTC revenue, CAC, MER, and LTV targets, and report on them to the CEO and leadership team.

Why It Might Be a Fit

You’ll have 7+ years in ecommerce or DTC growth marketing, including 3+ years leading the function or a major part of it. You’ll have a track record of owning contribution margin and revenue targets, not just spend targets, and hitting them.

Requirements

• 7+ years in ecommerce or DTC growth marketing, including 3+ years leading the function or a major part of it
• Deep, hands-on paid media experience across Meta, Google, YouTube, and TikTok
• Hands-on email and SMS experience in Klaviyo (or similar)
• Real fluency in Shopify, GA4, Meta Ads Manager, Google Ads, and a dashboard tools or AI tools for reporting
• Working knowledge of attribution models, incrementality testing, and media mix modeling
• Experience hiring and managing agencies, freelancers, and at least a small in-house team
• Strong financial sense: you can build a budget, read a P&L, and explain contribution margin to the CEO without slides
• A working command of AI tools, not just familiarity