Digital Marketing Manager (CRM)

Role Overview

The Digital Marketing Manager is responsible for maintaining and developing our digital tools and platforms to most effectively obtain leads and candidates. The Digital Marketing Manager maintains the tools we use to communicate directly with our associates and clients, with a primary focus on HubSpot CRM and marketing automation platforms.

What You Will Do

Drive adoption of Digital Marketing tools within the brands, continually monitor market and investigate, review and provide recommendations on new resources, manage and optimize HubSpot CRM, including workflows, lead scoring, reporting, segmentation, and lifecycle management.

Why It Might Be a Fit

The ideal candidate will have 5+ years of professional experience in digital marketing, knowledge of general marketing principles, tactics and best practices, experience autonomously managing marketing projects and/or programs, and current HubSpot CRM and/or HubSpot Marketing Software Certification.

Requirements

• 5+ years of professional experience in digital marketing
• Knowledge of general marketing principles, tactics and best practices
• Experience autonomously managing marketing projects and/or programs
• Current HubSpot CRM and/or HubSpot Marketing Software Certification required
• Experience administering HubSpot CRM, including workflows, email marketing, reporting, segmentation, and automation