Group Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist is responsible for delivering technical execution, platform administration, and performance analytics for Mantrac Group’s digital marketing activities. The role develops and deploys digital campaign assets, administers marketing technology platforms, manages campaign tracking and measurement, and transforms marketing data into actionable insights.

What You Will Do

Key responsibilities include building and maintaining campaign landing pages, developing and deploying responsive email templates, configuring campaign tracking and performance measurement mechanisms, and conducting quality assurance testing.

Why It Might Be a Fit

The position requires a strong experience in digital marketing, marketing operations, marketing technology, CRM, or marketing analytics, with a proven experience building and managing digital marketing campaigns across multiple channels.

Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Information Systems, Computer Science, or a related discipline.
• Relevant professional certifications in Digital Marketing, Google Analytics, Salesforce, Power BI, Marketing Automation, or CRM platforms are highly desirable.
• Minimum 3-5 years of experience in Digital Marketing, Marketing Operations, Marketing Technology, CRM, or Marketing Analytics.
• Proven experience building and managing digital marketing campaigns across multiple channels.
• Experience working with CMS, marketing automation, CRM, and analytics platforms.
• Experience developing marketing performance reports and dashboards.
• Experience managing multiple campaigns and stakeholders within deadline-driven environments.
• Experience in B2B marketing, dealer networks, distribution organizations, or multi-market business environments is preferred.