Assistant Marketing Manager

Role Overview

The Assistant Marketing Manager role will help develop, execute, and optimize audience-led marketing strategies that deepen member engagement and support the Customers Digitally Active goals. The ideal candidate is a thoughtful marketer who can connect strategy to execution, translate complex health and insurance concepts into clear communications, and partner across teams to deliver high-quality work that moves the business forward.

What You Will Do

Develop and support marketing communications that increase John Hancock Vitality awareness, understanding, adoption, and engagement among members. Maintain day-to-day member marketing communications, manage marketing materials, and use data to evaluate campaign effectiveness.

Why It Might Be a Fit

The ideal candidate is naturally curious, creative, and proactive, with an eagerness to test, learn, and optimize. They should be a quick thinker and decisive problem solver who remains composed when priorities shift or challenges arise.

Requirements

• 2 to 3 years of marketing experience, ideally in life insurance, financial services, health, wellness, loyalty, customer engagement, or a related industry.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Experience developing and executing campaigns for customer marketing, lifecycle marketing, and/or retention marketing.
• Strong writing and messaging skills, with the ability to simplify complex topics and tailor communications by audience.
• Experience using marketing automation and communications platforms, such as Marketo.
• Comfort working with data and analytics partners to measure campaign performance, identify insights, and recommend improvements.

Benefits

• Salary range between $73,350.00 USD – $122,250.00 USD
• Incentive programs and earn incentive compensation tied to business and individual performance
• Health, dental, mental health, vision, short- and long-term disability, life, and AD&D insurance coverage
• Adoption/surrogacy and wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Paid time off program with up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law)
• Statutory leaves of absence