Customer Communications Marketing Manager

Role Overview

The Customer Communications Marketing Manager will help drive customer engagement and support the ambition of becoming a Digital Customer Leader. The role is responsible for developing and executing customer communication strategies and marketing campaigns that strengthen relationships, build trust, and drive adoption and engagement among policyholders and insurance partners.

What You Will Do

The successful candidate will lead both digital and traditional marketing initiatives, optimize campaign performance through insights and analytics, and deliver impactful customer experiences that contribute to business growth.

Why It Might Be a Fit

This role is ideal for a strategic and execution-focused marketer with experience in financial services, B2C and/or B2B2C marketing, and a passion for creating customer-centric communications that influence behavior and deliver measurable results.

Requirements

• Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging/overlapping deadlines
• 5-10 years of marketing experience D2C marketing in heavily regulated industries (Financial Services, banking, healthcare etc.)
• Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo)
• Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics
• Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space
• Works independently, while providing key updates to the working team and leadership team
• Strong relationship building skills and ability to influence
• Comfortable with analytics and measurement frameworks with a bias towards action
• Excellent writing, verbal, and analytical skills
• Owner mindset

Benefits

• Health insurance
• Dental insurance
• Mental health insurance
• Vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Paid time off program in the U.S. including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year

Tagged as: Data Analysis, Marketo