Digital Marketing Automation Manager

Role Overview

The Digital Marketing Automation Manager will help advance John Hancock’s digital marketing capabilities through scalable automation, expanded personalization, and operational excellence while ensuring our marketing technology ecosystem continues to meet evolving business needs.

What You Will Do

The role combines strategic planning with hands-on expertise, translating business objectives into automation solutions that improve customer experiences, drive measurable outcomes, and enhance our marketing technology capabilities.

Why It Might Be a Fit

This role helps advance John Hancock’s digital marketing capabilities through scalable automation, expanded personalization, and operational excellence while ensuring our marketing technology ecosystem continues to meet evolving business needs.

Requirements

• 5-10 years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines
• Deep expertise administering and architecting solutions within Adobe Marketo
• Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability
• Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design
• Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments
• Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making
• Experience managing integrations between marketing automation platforms, CRM systems, customer data platforms, and related MarTech solutions
• Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment

Benefits

• Health insurance
• Dental insurance
• Mental health insurance
• Vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Paid time off program (including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time)
• Statutory leaves of absence