Role Overview
The Digital Marketing Automation Specialist will execute and optimize product and brand marketing through scalable, data-driven automation. This role supports the translation of marketing strategy into high-quality campaigns, personalized journeys, and automated digital experiences.
What You Will Do
The role requires strong technical acumen, disciplined operational thinking, and a strategic, creative eye for email design and customer experience. The Specialist will execute the build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels.
Why It Might Be a Fit
This role supports the delivery of consistent, compliant, and personalized email-led and digital communications at scale—advancing John Hancock’s marketing capabilities while maintaining strong performance measurement and operational rigor.
Requirements
- 3–5 years of experience in marketing automation, marketing operations, or digital marketing
- Hands-on experience with the Adobe Marketo marketing automation platform
- Experience supporting Salesforce integrations or CRM-connected marketing programs
- Strong analytical skills with experience in campaign reporting, metrics, and performance analysis
- Comfort working in regulated or complex environments
Benefits
- Health insurance
- Dental insurance
- Mental health insurance
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Paid time off program (including up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time each year)
- Statutory leaves of absence
To apply for this job please visit manulife.wd3.myworkdayjobs.com.
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