Marketing Manager, Member Marketing & Growth

Role Overview

The Marketing Manager plays a critical role in driving member engagement and utilization across the Group Benefits portfolio. Reporting to the Director, Member Marketing & Growth, this role develops integrated marketing strategies and servicing communication that encourages adoption of products, services, and digital solutions while supporting seamless member experiences.

What You Will Do

Lead the development of data-driven marketing strategies and integrated plans that support business goals. Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations.

Why It Might Be a Fit

The ideal candidate embraces emerging technologies, including AI-powered tools and capabilities and is motivated to explore innovative ways to streamline processes, enhance content development, and optimize campaign performance.

Requirements

• University or college degree in marketing, communications, media, or related field.
• 8-10+ years of marketing experience.
• Proven experience developing and leading digital marketing strategies and campaigns.
• Strong understanding of digital media, content strategy, and online marketing best practices.
• Strong analytical skills with the ability to measure and optimize campaigns using insights and data.
• Experience with A/B testing, campaign optimization, and performance metrics.
• Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives.
• Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, PowerBI).
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet).
• Experience in Group Benefits, healthcare, or related industries is highly valued.

Benefits

• Dental insurance
• Vision insurance
• Mental health insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Paid time off program in Canada (including holidays, vacation, personal, and sick days)
• Statutory leaves of absence