Sr. Technical Analyst, MarTech

Role Overview

The Sr. Technical Analyst is responsible for supporting the implementation and maintenance of digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. They will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties.

What You Will Do

Support the implementation, configuration, and continuous maintenance of digital analytics tools and Adobe Marketing technologies across Manulife businesses. Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile app properties.

Why It Might Be a Fit

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement.

Requirements

• Bachelor’s degree in engineering, computer science, or IT-related field
• 5+ years of experience in Tagging, Analytics, AEM implementation, Tag management or related practices
• Strong proficiency in JavaScript, HTML, and CSS for custom tagging, debugging, and analytics logic.
• Hands-on experience with Adobe Launch (Tag Management System) and deep knowledge of implementing comprehensive tagging architectures.
• Expertise in data layer design, standardized tagging methodologies, and guiding IT teams on architectural decisions that support scalable analytics.
• Practical experience with Adobe Target, including A/B testing workflows and personalization tagging.
• Experience working with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization tracking.
• Solid understanding of Customer Data Platforms (CDP), especially Adobe Experience Platform (AEP) and its data collection practices.
• Ability to build, maintain, and optimize Adobe Analytics reports and dashboards to support business reporting needs.
• Strong capability to troubleshoot, validate, and optimize tagging and analytics implementations to ensure data accuracy and integrity.
• Experience in production environments involving analytics technology, digital measurement, and tagging strategies.
• Proven ability to collaborate with digital marketing, optimization, IT teams, and external partners to deliver tagging guidance and uphold analytics governance.
• Experience contributing to continuous web property development initiatives with IT and ensuring alignment with analytics requirements.
• Strong interpersonal skills, communication abilities, critical thinking, and time-management capabilities.

Benefits

• Dental insurance
• Vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Paid time off program in Canada (holidays, vacation, personal, and sick days)
• Statutory leaves of absence