Category Marketing Manager – Kits

Role Overview

The Category Marketing Manager, Kits will lead the next phase of the growing business, developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement). This position needs to balance creative skills with critical thinking, project management, performance measurement, and influencing cross-functional teams to deliver measurable results.

What You Will Do

Develop annual category plans, contribute to longer-term planning, monitor revenue, profitability, and market share against aligned targets, identify growth opportunities, and recommend corrective actions. Build and prioritize a 1–3-year innovation and renovation pipeline, develop business cases with Finance, and assess strategic fit, financial returns, and operational feasibility.

Why It Might Be a Fit

The successful candidate will be someone who is commercially minded, wants to build a career in CPG marketing, and brings a passion for getting things done. They will partner across Brand, Revenue Growth Management, Sales, Supply Chain, Product Development, Finance, and Operations to unlock new opportunities and build a category that is redefining how Canadians snack and eat.

Requirements

• A bachelor’s degree in business, marketing, or a related discipline
• A track record of results in CPG marketing, category management, or a related commercial role
• Commercial judgment: An understanding of P&L drivers and experience using revenue, margin, pricing, and promotional analysis to guide business decisions
• Strategy grounded in insight: Experience translating consumer, shopper, customer, and competitive insights into growth plans, portfolio choices, and clear recommendations
• Innovation and execution: Experience contributing to or leading product launches, developing business cases, and managing cross-functional projects with multiple priorities and deadlines
• Customer understanding: An understanding of retailer priorities and how assortment, distribution, shelf execution, and promotional activity influence category performance
• Analytical capability: Confidence working with syndicated and internal data, identifying what matters, and communicating the implications for the business
• Leadership and collaboration: The ability to build productive relationships, influence without direct authority, and mobilize teams around shared commercial objectives

Benefits

• Competitive Health and Wellness benefits
• Defined Contribution Pension Plan with company matching
• Learning and development opportunities
• Comprehensive tuition reimbursement program
• Supporting community impact with up to two paid days annually to volunteer at a cause of your choice