Role Overview
The Marketing Operations Manager owns the top of Marcura’s funnel, responsible for lead management, ICP data, Clay enrichment, and AI orchestration. The role requires designing and maintaining a multi-touch attribution model, building and running campaigns, and delivering management reporting.
What You Will Do
Key responsibilities include owning lead management end to end, designing fit and engagement scoring, agreeing MQL and SAL definitions, and recycling and nurturing leads. The role also involves building and maintaining ICPs, designing Clay enrichment waterfalls, and using AI as the orchestration layer.
Why It Might Be a Fit
The ideal candidate has a proven track record in marketing operations, demand generation operations, or revenue operations in a B2B environment. They should have experience with ZoomInfo or similar data providers, building and managing Clay workflows, and designing multi-touch attribution models.
Requirements
- Bachelor’s degree in Marketing, Business, Economics or a related field
- Minimum 5 years in marketing operations, demand generation operations or revenue operations in a B2B environment
- Minimum 3 years owning top of funnel management, accountable for lead volume, quality and conversion from lead to MQL to SAL to opportunity
- Minimum 2 years building and managing Clay workflows in production
- Hands on experience with ZoomInfo or similar data providers for enrichment, prospect research and list building
- Proven experience building or running a multi touch attribution model
- Hands on Salesforce Marketing Cloud experience, plus strong working knowledge of Sales Cloud campaigns and lead objects
- Practical experience using AI models such as Claude, Gemini or Grok to automate research, personalisation and workflow orchestration
Benefits
- Competitive Salary and Bonus
- Inclusive Onboarding Experience
- Marcura Wellness Zone
- Global Opportunities
- Diverse, Supportive Work Culture
To apply for this job please visit jobs.workable.com.
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