Head of Growth Marketing & Customer Experience

Role Overview

The Head of Growth Marketing & Customer Experience will shape the strategic direction and priorities for Mariner’s Marketing function, with responsibility for growth marketing, marketing technology, customer data, lifecycle engagement, and related customer growth initiatives.

What You Will Do

The role will involve leading the execution of strategies that improve customer acquisition, engagement, retention, and long-term value while partnering across Credit Risk, Technology, Finance, Operations, Data, Product, Legal, and Compliance.

Why It Might Be a Fit

The ideal candidate will have significant senior leadership experience within a highly quantitative, data-driven B2C environment, with deep expertise in data-driven growth marketing, including customer acquisition, lifecycle management, experimentation, attribution, segmentation, forecasting, customer economics, and optimization across digital and offline channels.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Finance, Statistics, Data Science, Engineering, or a related discipline
• Fifteen (15) or more years of progressive experience in marketing, including growth marketing, performance marketing, customer acquisition, lifecycle marketing, marketing analytics, or related disciplines
• Seven (7) or more years of progressive leadership experience, including responsibility for leading leaders and large, complex teams or significant functional areas

Benefits

• Potential Bonus: Annually
• Base Salary Range: USD $190,947.78 – USD $252,428.27 /Yr.

Tagged as: Data Analysis, Forecasting