Senior Marketing Automation Specialist

Role Overview

The Senior Marketing Automation Specialist is a senior individual contributor responsible for executing, optimizing, and advancing marketing automation, email marketing, and lifecycle marketing capabilities across Markel. The role partners with segment marketing teams to translate business and customer needs into scalable automated campaigns and journeys.

What You Will Do

Design, build, test, launch, and optimize automated marketing programs and customer journeys. Lead complex automation initiatives from requirements through launch and optimization. Coordinate campaign dependencies across Content, Digital Experience, Analytics, Data, Technology, and other stakeholders.

Why It Might Be a Fit

The ideal candidate will have a strong knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, email marketing, and content marketing. They will also have experience creating and optimizing automated campaigns, workflows, and customer journeys.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline, or equivalent relevant experience.
• Minimum of 6 years of progressively responsible experience in marketing automation, email marketing, lifecycle marketing, digital marketing, or a related field.
• Strong knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, email marketing, and content marketing.
• Hands-on experience with enterprise marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, or comparable technology.
• Demonstrated experience creating and optimizing automated campaigns, workflows, and customer journeys.
• Working knowledge of audience segmentation, targeting, campaign measurement, and performance optimization.
• Ability to operate effectively across Marketing, Digital, Technology, Data, and business teams.

Benefits

• Competitive benefit programs
• Multiple health, dental, and vision insurance plan options
• Optional life, disability, and AD&D insurance
• 401(k) with employer match contributions
• Employee Stock Purchase Plan
• PTO
• Corporate holidays and floating holidays
• Parental leave

Tagged as: HubSpot, Salesforce