Marketing Manager

Role Overview

As Marketing Manager, you will own both online and offline marketing — building Maira’s brand, driving customer acquisition, and accelerating growth across Bangladesh as well as global markets. You will craft marketing narratives for both B2B decision-makers (e-commerce owners, IT leaders, operations managers) and B2C audiences who interact with Maira’s AI-powered features directly.

What You Will Do

Key responsibilities include brand building & strategy, digital marketing, offline marketing & activations, multi-market expansion, growth, analytics & reporting, and cross-functional collaboration.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with experience managing paid advertising campaigns and marketing analytics tools.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience)
• 4+ years of marketing experience, with at least 2+ years at a technology, SaaS, AI, or software company
• Proven experience in both digital and traditional marketing
• Demonstrated experience in brand building — defining brand identity, positioning, and messaging
• Experience developing and executing go-to-market (GTM) strategies
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing
• Experience managing paid advertising campaigns with budget responsibility
• Experience with marketing analytics tools (Google Analytics, Meta Business Suite, or similar)
• Excellent written and verbal communication in English
• Strong analytical and project management skills
• Ability to work in a fast-paced startup environment and adapt quickly to changing priorities

Benefits

• Salary range: BDT 70,000 – 120,000 per month (based on experience and assessment results)
• Salary review: Twice a year
• Performance bonus: Twice a year
• Comprehensive health insurance
• Complimentary meals and snacks
• Working days: Sunday – Thursday (Hybrid)
• Working hours: 9:00 AM – 6:00 PM (BDST)