Role Overview
The organization is in the middle of a commercial and digital transformation, and the Marketing Automation Lead will be responsible for the operational measurability of marketing, forming the connecting link between strategy, data, technology, and daily execution.
What You Will Do
The responsibilities include managing and optimizing the martech landscape, setting up and monitoring tracking, tagging, and campaign attribution, optimizing lead management, lead routing, and CRM processes, and ensuring data quality and data hygiene within marketing and sales processes.
Why It Might Be a Fit
The organization is looking for someone with at least 5 years of experience within CRM, email, or automation, experience within a complex B2B environment, and demonstrable experience with setting up and optimizing marketing and lead management processes.
Requirements
- At least 5 years of experience within CRM, email, or automation
- Experience within a complex B2B environment
- SaaS-, software-, tech-, or subscription models are a strong plus
- Demonstrable experience with setting up and optimizing marketing and lead management processes
- Experience with CRM and automation platforms such as Salesforce, HubSpot, Marketo, or similar systems
- Strong knowledge of dashboards, data flows, reports, and KPI steering
Benefits
- Interim assignment for 32-36 hours per week
- Tariff indication: up to €110 per hour
- Hybrid working, 3 days a week on site is preferred
To apply for this job please visit linkedin.com.
Follow us on social media