Manager – List Building, Market Research & Lead Generation

Role Overview

The Manager – List Building, Market Research & Lead Generation will manage day-to-day delivery across List Building, Market Research, and Lead Generation activities, ensuring accurate, compliant, and commercially useful prospect data is delivered on time. The role will convert campaign and go-to-market requirements into clear work plans, coordinate team capacity, monitor quality and productivity, and resolve operational issues.

What You Will Do

Key responsibilities include delivery planning and execution, team and workforce management, data quality and research excellence, governance, privacy, and risk, technology, automation, and reporting, stakeholder and commercial support, and continuous improvement.

Why It Might Be a Fit

The successful candidate will combine strong research and data-operations expertise with disciplined execution, team coaching, and effective stakeholder communication across assigned clients, campaigns, or business units. The role requires a strong command of company and contact research, ideal customer profile, and persona selection, segmentation, enrichment, validation, and CRM data-quality practices.

Requirements

• Typically 6–10 years of relevant experience in list building, market research, data operations, sales intelligence, lead generation, revenue operations, or a closely related field.
• At least 2–3 years of people-management or team-leadership experience, including responsibility for performance, coaching, and delivery.
• Demonstrated experience managing high-volume, deadline-driven research or data operations across multiple stakeholders or client accounts.
• Strong command of company and contact research, ideal customer profile, and persona selection, segmentation, enrichment, validation, and CRM data-quality practices.
• Experience managing service levels, quality standards, work allocation, operating metrics, and performance reporting.
• Working knowledge of approved-source governance, data privacy, retention, suppression, and secure data-handling practices.
• Strong analytical problem-solving, communication, prioritisation, and stakeholder-management skills.
• Bachelor’s degree or equivalent practical experience in Business, Marketing, Economics, Statistics, Data, Operations, or a related discipline.