Head of Brand & Content Marketing

Role Overview

Lead the Brand & Content team and develop a distinctive brand strategy across Benelux, translating positioning into compelling campaigns, content, and experiences.

What You Will Do

Define brand strategy, lead the Brand & Content team, establish clear objectives, and drive effective cross-functional collaboration across Paid Media, CRM, Product, Analytics, and commercial verticals.

Why It Might Be a Fit

The ideal candidate has 10+ years of experience in Brand Marketing, Brand & Content, or a comparable function, with a strong track record of developing and evolving brands, positioning, and creative platforms.

Requirements

• 10+ years of experience in Brand Marketing, Brand & Content or a comparable function within a complex consumer-facing business
• 5+ years in a leadership role
• Strong track record of developing and evolving brands, positioning, and creative platforms
• Experience working across consumer audiences, combined with strong commercial judgement and an understanding of B2B audiences
• Proven experience scaling up marketing efforts efficiently
• Deep understanding of the Dutch market, with strong experience marketing to local consumers
• Dutch language proficiency (ideally a native speaker)
• Demonstrated history of experimenting heavily with AI usage for creative development, content production, and broader marketing workflows
• Experience leading integrated campaigns across brand, activation, and performance environments
• Strong creative judgement, ability to challenge and improve creative work, and use consumer insight, research, and effectiveness data to inform decisions
• Proven people and agency leadership, with experience developing internal teams and managing creative, content, and production partners