MEA Brand Manager

Role Overview

A brand custodian responsible for designing & executing the local brand strategy and marketing activities to achieve specific brand objectives.

What You Will Do

Develop a local market brand marketing plan, manage budget and resources, and deliver marketing/activity calendar.

Why It Might Be a Fit

The brand manager must have experience, expertise, and a skill set to develop an optimum calendar in the local market, while ensuring excellence in execution on ground.

Requirements

• 5–6 years of experience in Brand Management, preferably within a Multinational Consumer Packaged Goods (CPG) company.
• Proven track record of owning and growing large-scale brands, with strong strategic, commercial, and analytical acumen.
• Hands-on experience developing and executing full-funnel marketing plans, including media, in-store, and digital activations.
• Strong experience working with cross-functional teams and working within complex matrix organizations.
• Demonstrated strength in creative development — from shaping insight-led briefs to delivering bold, distinctive campaigns in partnership with agencies.
• Experience working across innovation pipelines and product development cycles, ideally balancing both global and local innovation streams.
• Regional experience in the Middle East & Africa is a plus with key focus on GCC/Egypt

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development