Global Content & Search Lead – Digital Marketing

Role Overview

The Global Content & Search Lead will set strategy, governance, and operating models for digital content and search across Marsh’s global organization. They will shape and drive AI skills, workflows, agents, and operating models to improve content quality, search performance, personalization, experimentation, testing, and optimization.

What You Will Do

The Global Content & Search Lead will define and own the global strategy, frameworks, policies, operating models, and implementation approach for digital content and search. They will use analytics and audience insights to drive personalization, journeys, testing, optimization, and continuous improvement.

Why It Might Be a Fit

The ideal candidate will be an experienced digital marketing leader with the credibility to operate at senior and executive levels across a global organization. They will have experience driving and governing AI use in workflows, skills, and agents, as well as experience with enterprise CMS platforms, search and paid search technologies, analytics tools, and AI-enabled solutions.

Requirements

• Experience driving and governing AI use in workflows, skills, and agents
• Experience using data, analytics, and KPIs to drive prioritization, experimentation, testing, and decision making
• Experience with enterprise CMS platforms, search and paid search technologies, analytics tools, and AI-enabled solutions
• Strong understanding of content governance, SEO/AEO, paid search, accessibility standards, and digital marketing best practices
• Strong executive communication, stakeholder management, and influencing skills

Benefits

• Professional development opportunities
• Interesting work
• Supportive leaders
• Vibrant and inclusive culture
• Range of career opportunities
• Dental insurance
• Vision insurance
• Health insurance
• Paid holidays
• Flexible work environment
• Hybrid work arrangement