Lead Product Marketing

Role Overview

This role is responsible for leading the strategy, planning, and execution of national marketing initiatives that drive customer acquisition, revenue growth, and brand consideration through wireless rate plans, strategic products and offers, network and competitive initiatives, and customer-centric experiences.

What You Will Do

Develop and execute marketing strategies for wireless rate plans and associated features, strategic products and offers, network and competitive initiatives, and customer experiences to drive acquisition, revenue growth, and brand consideration.

Why It Might Be a Fit

The ideal candidate will have experience developing product positioning, competitive strategy, or go-to-market plans in a dynamic and highly competitive market environment, and will be able to identify opportunities for growth and customer value creation.

Requirements

• Product marketing, wireless marketing, integrated marketing, customer acquisition, or go-to-market experience preferred.
• Experience developing product positioning, competitive strategy, or go-to-market plans in a dynamic and highly competitive market environment.
• Strong strategic thinking and ability to identify opportunities for growth and customer value creation.
• Proven ability to build relationships and influence across diverse stakeholder groups.
• Highly motivated self-starter with a bias for action.
• Experience leading complex, cross-functional initiatives.
• Strong analytical and problem-solving skills.
• Experience building new programs, processes, or initiatives from the ground up.
• Ability to simplify complex information into clear business recommendations.
• Strong written, verbal, and presentation skills.
• Comfortable presenting to senior leadership.
• Strong PowerPoint and Excel skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays
• Paid Parental Leave
• Paid Caregiver Leave
• Adoption Reimbursement
• Disability Benefits
• Life and Accidental Death Insurance
• Supplemental benefit programs
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories