Role Overview
The Director of Channel Marketing will lead the evolution of the Channel Marketing function from a program-focused support organization into a strategic growth engine that connects Brand strategy, dealer execution, and sales performance.
What You Will Do
The Director will assess team capabilities, organizational structure, processes, and investments while developing the visibility, accountability, and performance measures needed to drive business results.
Why It Might Be a Fit
Success in this role will come from your ability to translate brand demand into dealer sales, strengthen dealer relationships, measure what matters, and build a scalable channel marketing organization that drives growth across the Specialty Retail business.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 7-10 years of progressively responsible experience in channel marketing, trade marketing, field marketing, or related disciplines
- Prior people leadership and team development experience
- Experience working within dealer, distributor, indirect sales, or specialty retail networks
- Strong understanding of dealer engagement, channel incentives, partner marketing programs, and dealer enablement strategies
- Experience building processes, performance metrics, reporting frameworks, and operational structure
- Background in durable goods, home wellness, manufacturing, or comparable specialty retail industries preferred
- Proficiency with Microsoft Office, including advanced Excel and PowerPoint
- CRM experience, including Salesforce or comparable platforms
- Familiarity with co-op/MDF management systems, local marketing automation tools, dealer portals, or PIM systems preferred
To apply for this job please visit masco.wd1.myworkdayjobs.com.
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